Let's put it this way: You've worked very hard. 2005 was a good year. Your bonus surpassed even your expectations. But only because you logged a lot of air miles and schmoozed a lot of clients, and too many nights the most important person in your life found herself going to bed alone.

So, this Valentine's Day, pink Champagne, a heart-shaped trinket or a fluffy teddy bear won't do. Not if you want her to still speak to you on Feb. 15, that is. And while you may need to rethink some of your priorities--or, at least, so she says--a good way to show that you aren't such a big jerk after all is to buy her something shiny and expensive.

If you're smart, very expensive.